---
title: Innovation’s Linguistic Barrier
description: Innovation can't be adopted if it's misunderstood
image: https://simeonmorrow.com/hubfs/Your%20paragraph%20text.jpg
---

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Entrepreneurship & Innovation

# Innovation’s Linguistic Barrier

Innovation can't be adopted if it's misunderstood

[Vienna Live with Simeon Morrow](https://simeonmorrow.com/vienna-live/author/vienna-live-with-simeon-morrow)

 Jul 1, 2025

---

![Your paragraph text](https://simeonmorrow.com/hs-fs/hubfs/Your%20paragraph%20text.jpg?width=680&height=383&name=Your%20paragraph%20text.jpg)

BOLOGNA, ITALY: Words matter, dear innovators, so pick them wisely.

The world’s premier innovation scientists, Gino Cattani (New York University) and Simone Ferriani (City University of London), have just concluded a monumental study into how language, alone, allows others to correctly appraise an innovation’s value.

A good example might be Steve Jobs asking Universal Music Group for the rights to sell their music catalogues on Apple computers. Which words must this jeans-clad techy use to convince a board of ultra-conservative executives that he holds the keys to music distribution’s future?

Let’s discover innovation’s linguistic barrier!

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