Most communication professionals will tell you that communication means getting what’s in your head into the head of somebody else. David Murray, author and executive director of the Professional Speechwriters Association, says, not so. Communication means listening to your audience’s version of the story—with great care, and with imagination. Only after taking the other’s point of view to heart—and after honestly examining one’s own heart—does communication even begin to take place. David’s book title, An Effort to Understand, is taken from a speech by Robert Kennedy in which he broke news to Black residents of Indianapolis that Martin Luther King Jr. had been assassinated. Come, welcome David Murray, who will talk about communication—in words and in actions—and the fundamental difference in can make: between violence, and peace.